Adbusters

I have been asked to do a review of Adbusters.

Adbusters

Adbusters  is a not-for-profit, anti-consumerist organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia, Canada.
I have been asked to compile a review after looking into this organization and was slightly surprised at what I found.

Freely described online by Wikipedia :-

 

 

Adbusters is an organization dedicated to fighting consumerism—particularly, the widespread presence of advertising throughout contemporary society.The Adbusters Media Foundation describes itself as “a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age.

Scuttling through their online Website @ http://www.adbusters.org I had learnt that Adbusters is best known for their “Culture Jamming” campaigns in which readers protest corporate images and influences.

Adbusters believes that advertising has unjustly “colonized” public, discursive and psychic spaces, by appearing in movies, sports and even schools, so as to permeate modern cultures.

Adbusters online web presence is colourful and attractive to the eye, promoting alot of interactive tools, such as networking links to twitter and shout box.The links to the magazine, video’s, blogs and article archive give the Website added depth and its use of flash animation can keep your attention well on otherwise dull and boring pages.
The demographic for the site and the readership for the magazine would probably be for the 18 to 40 or anyone infact that likes news on how best to do their part when it comes to fighting consumerism.

Adbusters has created and promotes several other activism campaigns also including “Buy Nothing Day”,” Mental Detox Week”, and “Media Carta”. Each campaign promotes awareness of the true cost of consumerism and media saturation in our modern lives. Through these campaigns, Adbusters encourages people to not buy anything and turn off the media they regularly consume (including TV and DVDs) for at least one day.

The Ideas and campaign add’s are jovial in spirit but are blunt and straight and to the point with serious undertones when subject matter requires it.

Often humor or a comical influence upon an image is what can make it memorable for alot of people, several styles would be appealing to graphical communication and Illustration communities that are used on this site.

The magazine front covers and pages, (this is also displayed in some of their web content), can be very dynamic as well as the angle on representation of some of it’s topics.The articles are broad in their coverage from fashion to Oil spills.

The foundation publishes Adbusters an activist magazine with a circulation of 120,000 devoted to numerous political and social causes, many of which are anti-consumerist in nature. Adbusters has also launched numerous international social marketing campaigns, including Buy Nothing Day and TV Turnoff Week, and is known for their “subvertisements” that spoof popular advertisements.

It has received criticism in the past for using the capitalist structure for advertising its very points and some of these are also reflected in its pages on it’s online site though how else can an organization highlight it’s crusade with consumerism unless it involves itself in the marketplace.Powershift is Adbusters’ in-house ad agency.

Powershift also lends the talents of its team to non-profit agencies who need help delivering their message via advertising and marketing.

I can understand alot of the points being mentioned by the foundation, after having recently delved with my own research into the reappropriation of imagery and its multiple uses.

With it’s ever growing use of collections of and manipulations in most computer art and design programme in the current digital age.Should we acknowledge more closely the vehicles that current forms of imagery are being reappropriated and applied within the public domain and its spaces.

Is the whole topic of this discussion an effect that has happened to us socially,morally or haphazardly to produce a need to discuss these on a forum.
Overall on a scale of 1 to 10 I’d have to rate the quality and relevance of the Website a 7.

It’s interesting and holds some great perspective thinking on a good variety of subject matters.

Consumer born

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~ by Karmakoma on October 10, 2010.

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